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Blog Reflections

Reflection of professional presentation

DGD230 - BLOG – 10 - STUDIO 3 – Project 8: Newsletter

DGD230 - BLOG – 10 - STUDIO 3 – Project 8: Newsletter

Project – 8 Week 10:

Isn’t funny how a recent challenge overcome can make the next task an opportunity to do better. I finally get it now, it has dawned on me that layout is also a creative design process rather than just the strategic positioning of visual elements and type. There is some satisfaction in ticking a learning box but also the mild disappointment that you wished you had got the clues earlier.

In some cases, you cannot fully understand something until you grasp that of which is holding you back. For me, this was quite the revelation.

For my design process of the Newsletter I used a four column three row grid. I felt this gave the text enough dispersion while allowing ample image placement room. One, two or three columns wouldn’t cut it, four columns made for easier, uncondensed and readable text. Also, with six articles over four pages congestion was an issue, with the text dispersed in such a way I was able to increase the size of certain images, overlap them and use a text wrap to free up their positioning even more.

To spice up the lonely text in some articles, added a background colour or applied low opacity watermarks to generate visual interest and help direct the reader’s eye through. The difference between my print version and my online version is…. I haven’t done it yet, but I will soon.

Before finishing, I wanted to note there is an article in the newsletter that I ‘m not sure if anyone else in my class picked up on. It talks about the time saving techniques of comprehensive briefs, presenting interim designs for approval and time spent going around in circles and making about turns on design work. This has been the tone and or theme of our Trimester, the change of curriculum from 3-4 major projects to many smaller time sensitive ones has been a bit of a shock to many but also an eye opener for some... I like to include myself in this group.

Below are the pages from my Newsletter…

Luke Pidcock